PIX Flexequip Hydraulics Ltd, the European hydraulics division of PIX Transmissions Ltd, a global power in the fluid power transmission industry, is to be renamed PIX Hydraulics Europe Ltd with effect from 1st April 2011.
The name change is in recognition of the massive expansion in the scope of PIX’s hose and fittings business activities, both in terms of geographical markets and product range. It also reflects the growth in stature of the company, and the increasing global awareness of the PIX brand.
Commenting on the name change, Operations Director Karan Sethi said: “PIX Hydraulics conveys a clear, simple message with no ambiguity or doubt as to who we are and where our business focus lies. I am sure many of our customers will recognise this as a logical next stage in our continued growth and progression in European markets.”
From an operational and organisational perspective, the Company will continue to function as previously, with no change in management structure or personnel. The addresses and contact details for PIX remain unchanged and customers can expect the same professional service and dedication to quality that the Company is becoming renowned for, across the industry.